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This is the inaugural episode of App Teardown, with Colin from Spreadsong and Rishi & Anirudh from Fiplab. In this episode we talk about how we got our respective companies to the top of the charts (with $30-90k/month to show for it!), specific marketing strategies for both free and paid apps, and the first Top Tips of the show! 

• How Fiplab got into Britain's top magazines, got Apple to feature them, and, in turn, got high-end consulting gigs that allowed them to get the company off the ground.
• How they turned one-off consulting into a product business in just one year.
• App Store Marketing, and playing the app search game to win.
• How Spreadsong took a three week book app and turned it into the top reviewed- and best selling - book app on the App Store.
• How they optimized their positioning to consistently outperform competitors in the ranking.
• This weeks Top Tips:
  • The key to great converting icons
  • Realism as a competitive marketing advantage 

 

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