[Teardown #1] Finally get strangers hop on a call with you

How app founders can collect direct user feedback to improve their product

Jun 13, 2024

It’s easy to say "Interview your users & learn what you're doing wrong"...
But difficult to ACTUALLY get them on your calendar.

The Rest App is shaping up its product experience by — asking its power users for a paid research call with the founder after onboarding.

Here are 6 things I liked about how they recruit users...

1/ The personal touch by showing the founder himself
↳ making me feel a bit special or 'the chosen one'

2/ Clear expectations set on how long the interview will take.
↳ letting me know they respect my time.

3/ A decent incentive handout in return [$150 Amazon gift card]
↳ to make my time worthwhile.

4/ Affirmative language inside the button copy
↳ to nudge and take me to the next screen

5/ Schedule a call with Calendly
↳ leveraging 'familiarity bias' by using a tool I regularly use.

6/ Mention of 'limited spots' inside the event booking page
↳ to create an illusion of scarcity and instill FOMO.

What can you take away from this?

📞 Have conversations with your users at regular intervals.

✅ Iterate your designs — without basing them on assumptions.
✅ Gain a deeper understanding of why your users are here
✅ and discover if there are any unmet needs