[Teardown #1] Finally get strangers hop on a call with you
How app founders can collect direct user feedback to improve their product
Itβs easy to say "Interview your users & learn what you're doing wrong"...
But difficult to ACTUALLY get them on your calendar.
The Rest App is shaping up its product experience by β asking its power users for a paid research call with the founder after onboarding.
Here are 6 things I liked about how they recruit users...
1/ The personal touch by showing the founder himself
β³ making me feel a bit special or 'the chosen one'
2/ Clear expectations set on how long the interview will take.
β³ letting me know they respect my time.
3/ A decent incentive handout in return [$150 Amazon gift card]
β³ to make my time worthwhile.
4/ Affirmative language inside the button copy
β³ to nudge and take me to the next screen
5/ Schedule a call with Calendly
β³ leveraging 'familiarity bias' by using a tool I regularly use.
6/ Mention of 'limited spots' inside the event booking page
β³ to create an illusion of scarcity and instill FOMO.
What can you take away from this?
π Have conversations with your users at regular intervals.
β
Iterate your designs β without basing them on assumptions.
β
Gain a deeper understanding of why your users are here
β
and discover if there are any unmet needs
//End of todayβs rant//
Today's app:
π€ Rest Sleep Solutions That Work
β¬οΈ Downloads: 1.8K
π΅ Revenue: $6.1K
[Feb 2024 stats from MobileAction]
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Hi, Iβm Muhammad Rahat.
I help mobile app founders increase ROAS with onboarding & paywall experimentation.
Want to increase revenue β without increasing acquistion?
Or tap on the button below to visit my website.