[Teardown #2] Secret sales tactic for your mobile onboarding
Increase your trial activations with commitment & consistency bias.
Imagine this...
Your 6-year-old asks for help with his class project.
He isn't good with scissors. So you cut out the 1st piece.
1 hour later...
You end up building the whole project. All on your own.
While he was away. Messing about the entire time.
You, my friend, just experienced the 'Foot-in-the-door' technique π€¦π»
The classic persuasion tactic where you...
β Get someone say yes to a 'small request'
β Before they agree to your 'large request'
That said,
You might've noticed "Tap & hold to commit" being used as a pre-paywall screen in many subscription apps.
It's intentionally placed β because it works on the "Principle of Consistency".
[Not only there for a small dopamine hit]
In the example above,
π‘ Small Request = Tap to commit
π’ Big Request = Try Free & Subscribe
Saying yes to the 1st request subconsciously influences people to say yes to the 2nd request.
[The human brain's naturally wired to avoid appearing inconsistent.]
How to implement this?
1/ Personalize copy with user's name
2/ Mention how this helps them achieve goals
3/ Make button animate & smoothly transition
Where to implement this?
β Right before users see your 1st paywall
If there's one takeaway, it's thisβ¦
π Set up micro-conversion steps as trust builders before you ask users to open their wallets.
Caution: A/B test this approch, since it might not work well for all app categories.
//End of today's rant//
[Todaysβ example from Flo, Fabulous & Headway app]
Thank you for making this far!
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π± App meme of the day
User reviews can be pure entertainment sometimes.
You'll always find someone complaining & leaving with a 1-star review π
Indies know how annoying [& purely evil] this can be.
Hi, Iβm Muhammad Rahat.
I help mobile app founders increase ROAS with onboarding & paywall experimentation.
Want to increase subscription revenue β without increasing acquistion?
Or tap on the button below to visit my website.