[Teardown #4] How did you hear about us?
How Imprint app pinpoints which UA channel brings in the highest quality traffic
Imagine this...
You're an app founder spending 6 figures+/month on paid UA.
You bring in traffic from every source you can imagine.
Meta, TikTok, Google, Email, YouTube....you name it.
You practically left no stone unturned.
Now here's the tricky partβ¦
How do you pinpoint where your high-quality, high-intent users are coming from?
Here's how the Imprint app does it...
1/ The 1st question they ask during onboarding is the classic "How did you hear about us?"
Traditional apps will save this question for the end. But they don't.
They know many users will leave before making it to the end of onboarding.
2/ Where your target audience hangs out the most depends heavily on the nature of your app.
People spend time on YouTube to learn new things.
So It makes 100% sense to keep YT on the list.
3/ When you have partnered with multiple influencers to get your words out, only knowing "people came from YT" isn't enough.
When users pick YouTube in 1st question, Imprint follows up with "Which YouTube channel did you hear about us?"
4/ As an app founder, now you'll exactly know which content creators are worth giving more money to...π
Pretty neat, huh?
If there's one key takeaway, it's this...
When you've got people coming from all over the place, it's crucial to know ...
β Which cohort is most warmed up to subscribe?
β Which cohort ends up being your power users?
β Which cohort ends up churning the most?
And with tools like Onboarding.online by Leonid Yuriev, and FunnelFox by Andrey Shakhtin now it's easier than ever to set this up in your onboarding.
//End of today's rant//
π± App meme of the day
Thereβs no meme for today π Next time, for sure..
Hi, Iβm Muhammad Rahat.
I help mobile app founders increase ROAS with onboarding & paywall experimentation.
Want to increase subscription revenue β without increasing acquistion?
Or tap on the button below to visit my website.