I've seen countless '100% money-back guarantees' over my lifetime.
But not many '200% money-back' guarantees.
And that’s exactly why I’m writing this teardown of the Reframe app's paywall...
Here are 7 things worth highlighting about this app which made $490K in net revenue with just 60K downloads [appfigures stat]:
Press mentions from reputable brands to send strong trust signals.
Quantified social proofs [2M people] confirm Reframe's the real deal.
7-day is free, but a longer 30-day trial is paid. This is a neat tactic to throw off more tyre kickers.
Strong reassurance with not 100%, but a '200% money-back guarantee'.
All CTA copies written in the active voice — eg. "Design your trial', 'Try Reframe for', 'Remind me', 'Redeem 7-days free'
Handling most common sales objections with more detail and…
Clear instructions on how to ask for a refund.
That said, this works only because they've built a solid product which delivers the results it promises.
If there's one key takeaway it's this,
You don't always need to list your features on the paywall.
You have your onboarding journey for that.
🟩 Handling sales objections, addressing common doubts & concerns is another [less explored] way to get more trial starts for your app.
//End of today's rant//
P.S: My teardowns on substack is back after months of radio silence. Why you ask?
I’m building my 1st mobile subscription app called thetestosterone.app.
If you’ve been following my journey on linkedin, you know what’s coming.
You’re gonna hear more about that in future publications.
Hi, I’m Muhammad Rahat.
I help mobile app founders increase in-app purchase revenue with A/B testing.
When you’re ready, there are 2 ways I can help you…
The In-app Funnel Fix OS: My CRO/experimentation program where I come in & help you fix your leaky, confusing, & mediocre onboarding & paywalls.
Wallet-opening Onboarding: Playbook: My swipe file of 30+ top-performing mobile subscription app’s onboarding & paywall examples [with visual explanation of what’s working & what’s not]. I spent 300+ hours on this. But it’s yours. For FREE!
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