We made 2x revenue with 22% fewer subscribers 💪
This is your sign to take in-app CRO & experimentations seriously.
A couple of months back, the founder of a utility app reached out to Roast My App.
He knew there were many missed opportunities in their current onboarding funnel & paywall design.
I actually thought, "The paywall's just fine — seems to me like a simple 'underselling' & 'packaging' problem."
So we tested the following with RevenueCat:
Before:
🟡 $4.99 [monthly] — $49.99 [yearly] — $99.99 [Lifetime]
After:
❇️ $4.99 [weekly] — $14.99 [monthly] — $49.99 [yearly]
We had the luxury to run this test for over a month. And guess what?
The weekly plan sold like hotcakes [even though it had the same price as control's monthly plan]
If there's one key takeaway, it's this...
You are 100% leaving money on the table when you don't take your in-app CRO & experimentations seriously.
//End of today’s bite-sized rant//
Hi, I’m Muhammad Rahat.
I help mobile app founders fix leaky onboarding, unconvincing paywalls & confusing post-onboarding UX.
When you’re ready, there are 2 ways I can help you…
The In-app Funnel Fix OS: My monthly in-app CRO & experimentation program where I help you stop your hard-earned downloads from slipping away to a leaky post-install funnel.
[Free] Wallet-opening Onboarding: Playbook: Want to uncover how top-performing mobile subscription apps craft wallet-opening onboarding & paywalls? Get my swipe file [with visual explanation of what’s working & what’s not]. I spent 300+ hours on this. But it’s yours. For FREE!
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