🪖 Meet the 2-person growth army
With 1 irresistible offer for mobile app founders, indies & publishing studios.
Imagine this…
It’s another Apple developer payout day.
You were supposed to feel ecstatic seeing the 'cash in’ notification.
But now you don’t feel that dopamine anymore.
Instead, you scratch your head and wonder, "Why am I stuck with this plateaued revenue? And how can I ever get out of this?”
Look I know, hitting a revenue ceiling can feel downright soul-crushing.
Especially when you’ve been convinced you've maxed out your conversions.
[Deep down you know there’s almost always room for improvement—even the best apps can get better.]
But it's not all doom and gloom—at least now your app gets more downloads than ever.
Therefore you go about finding answers.
You hop from one tactic shared by a growth expert to another hack an indie developer implemented while building in public.
After trying a bunch of random things out on your own, you get even more disappointed.
You complain, “This worked for other apps. But why didn’t it work for my app?”
And just when you’re about to give up,
💡 you have this lightbulb moment…
“Maybe it’s time for me to get professional help to fix my leaking onboarding, unconvincing paywalls, and confusing user experience”
Sounds familiar? You are not alone!
Meet the 2-person growth army: Falco & Muhammad
At the end of December 2024, I announced the end of my solopreneur journey.
Running the entire show on my own was incredibly fun, challenging, and rewarding.
But I had multiple burnouts along the way, and I know for sure, there are more inevitable ones coming, if I don’t get help…
Luckily, 1 LinkedIn DM changed everything I was planning for this year.
I present you, Falco Huhold [former UX Researcher at Fastic] — the newly joined COO of Roast My App LLC.
With my background in growth product design and Falco's background in user research & data analysis, we created an offer SO GOOD you might feel stupid saying no.
Together we carefully built the “In-app Funnel Fix OS” — a CRO & experimentation program where we bring our unique research-backed, psychology-driven approach to help mobile subscription apps MAX out their in-app conversions [for real this time] while taking the guesswork out of the equation!
TLDR: We have 1 offer to sell in 2025—and that’s pretty much it.
You’re gonna work with us 2 directly. There won’t be any outsourcing. Ever.
This means with our limited mental bandwidth we can only serve a specific number of apps each month.
Want to learn more about the pricing, deliverables, and results we’ve helped other apps achieve?
Btw did you know?
Falco Huhold is a digital nomad [based in Berlin—and now traveling Sri Lanka]
He hosts incredible workshops on scaling small user bases and maximizing Impact from small data. Connect with him on LinkedIn if you haven’t already.
All his workshop materials and resources will be exclusively available on this substack publication.
And if you haven’t subscribed to this newsletter yet, this is your sign…
Hi there!🫡 This is Muhammad Rahat & Falco Huhold.
We help mobile app founders increase in-app purchase revenue with A/B testing.
When you’re ready, there are 2 ways we can help you…
The In-app Funnel Fix OS: Our in-app CRO & experimentation program where we come in to fix your leaky, confusing, & mediocre onboarding & paywalls.
Wallet-opening Onboarding: Playbook: Our swipe file of 30+ top-performing mobile subscription app onboarding & paywall examples [with a visual explanation of what’s working & what’s not].
We spent 300+ hours on this. It’s FREE, but it’s so good you’d pay for it!
